Design Strategy | Summer 2023

Relish Works is an innovation hub for Gordon Food Service dedicated to discovering the future of the food service industry. While interning with Relish Works’ innovation team I was apart of three different interdisciplinary projects.

CHANGING DEMOGRAPHICS

How might we adjust to changing demographics in the food service industry?
A research project to encourage GFS to cater to more international cuisine options.
Worked on secondary research and synthesis and assisted with final deck design deliverables.

TASTE AGENT

How might we seamlessly connect social media influencers with restaurant operators?
An app venture created to connect social media influencers with restaurant operators by exchanging free meals for promotional content.
Worked on initial wireframe style guides in Figma, helped decide on the final design direction, participated in workshops to enhance the final product.

HOUSTON STORES

How might we encourage more restaurant operators to shop at the Gordon Food Service stores in Houston, Texas
A research project focusing on how GFS's new stores can stand out from the existing store competition in Houston.
Traveled to Houston to participate in interview intercepts and onsight observation. Designed the visual system for the deck we presented and helped work through additional research synthesis.

User Experience Research | Fall 2022

Grand Studio is a digital and strategic design consultancy firm that works for Fortune 500 clients and specializes in UX/UI design, product strategy, and qualitative research. While interning at Grand Studio I was a part of 3 different research projects all with the same undisclosed client.

FUTURE OF CONVENIENCE

How might we re-envision the future of the convenience store and gas station experience?
A 1-month deep-dive into the United States convenience store retail shopping landscape and shopper behavior.
Jumped onto the project halfway through, assisted the team with research synthesis and worked on the presentation deck.

FUTURE OF EVENT EXPERIENCE

How might we re-envision the future of the event retail experience
A 3-month deep-dive into the United States’ and United Kingdom’s event retail shopping landscape and shopper behavior.
Did front-hand research on stadium event experiences in the United Kingdom, and participated in on-site research in the United States. Assisted team with research synthesis, in-depth interviews, and diary studies.

FUTURE OF TRAVEL RETAIL

How might we re-envision the future of the travel experience
A 3-month deep-dive into the United States’ and United Kingdom’s travel retail shopping landscape and shopper behavior
Created a literature review and competitive audit for our primary shareholder. Assisted team with research synthesis, in-depth interviews, and diary studies.